Personas

https://docs.google.com/presentation/d/1o5F6kIy9ZASbH6fIzh6ovi9oRqK8p_j4/present?token=AC4w5VgaNu8YCu9lWxJgKlSG_zRDzr0SkQ%3A1581988824944&includes_info_params=1&eisi=CK-8zM_32ecCFZetygodbV0MBg#slide=id.p6